Last edited by Yozshuzil
Sunday, August 2, 2020 | History

4 edition of Strategic marketing management found in the catalog.

Strategic marketing management

Carol H. Anderson

Strategic marketing management

by Carol H. Anderson

  • 328 Want to read
  • 36 Currently reading

Published by Houghton Mifflin in Boston .
Written in English

    Subjects:
  • Marketing -- Management.,
  • Strategic planning.

  • Edition Notes

    Includes bibliographical references and index.

    StatementCarol H. Anderson, Julian W. Vincze.
    ContributionsVincze, Julian W.
    Classifications
    LC ClassificationsHF5415.13
    The Physical Object
    Paginationxxxiii, 863, [11] p. :
    Number of Pages863
    ID Numbers
    Open LibraryOL22050192M
    ISBN 100618338071

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    What Is Strategic Marketing? Strategic marketing is incorporated in many different marketing and business careers to help organizations make the most profit by understanding what the consumer wants. Here we define strategic marketing and explore some marketing degrees and careers. Where those designations appear in this book, and the publisher was aware of a trademark claim, the & Marketing Research & Cost/Benefit Analysis & Marketing/Audit Checklist of Questions Strategic Management in Nonprofit and Governmental Organizations Educational Institutions & Medical Organizations

    Strategic management textbooks focus on anything from strategic planning to strategic marketing. Designed for MBA candidates, business majors, and aspiring entrepreneurs, this comprehensive collection of textbooks covers management principles, from organizational behavior and business strategy to operations and production management. Facts is your complete guide to Strategic Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts gives you all the information you need to prepare for your next blackfin-boats.com: $


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